{"id":2799,"date":"2022-05-02T14:03:41","date_gmt":"2022-05-02T14:03:41","guid":{"rendered":"https:\/\/www.confida.hr\/hr\/?p=2799"},"modified":"2022-05-02T14:03:41","modified_gmt":"2022-05-02T14:03:41","slug":"hrvatski-turizam-u-doba-pandemije","status":"publish","type":"post","link":"https:\/\/confida.simulus.hr\/hr\/hrvatski-turizam-u-doba-pandemije\/","title":{"rendered":"Hrvatski turizam u doba pandemije – osvrt na 2020. i 2021. godinu"},"content":{"rendered":"

Iza nas je jo\u0161 jedna godina godina pandemije, a kako globalno, tako i u Hrvatskoj, turisti\u010dki sektor se po\u010dinje oporavljati. Nakon izbijanja pandemije koronavirusa po\u010detkom 2020., gotovo sve zemlje svijeta uvele su epidemiolo\u0161ke mjere, pri \u010demu je me\u0111u prvim mjerama bilo ograni\u010davanje me\u0111unarodnih putovanja i zatvaranje granica. Tako je turizam od samih po\u010detaka pandemije bio i ostao jedna od gospodarskih djelatnosti koje su najsna\u017enije pogo\u0111ene pandemijom. Donosimo osvrt na 2020. i 2021. godinu u sektoru hrvatskog turizma.<\/p>\n

Od kada je Hrvatska pristupila \u010dlanstvu EU turizam kontinuirano bilje\u017ei visoke stope rasta no\u0107enja i dolazaka stranih turista. Iako je zabilje\u017een \u0161estogodi\u0161nji rast (u periodu 2014.-2019.) dolazaka doma\u0107ih i stranih turista za \u010dak +49% te no\u0107enja za +37%, neosporivo je kako je uslijed pandemije u 2020. godini ostvaren zna\u010dajan pad turisti\u010dkog prometa. Me\u0111utim, u 2021. nastavlja se zna\u010dajan rast turisti\u010dkog prometa kada je ostvareno 71,2 mil. no\u0107enja, \u0161to je na razini gotovo 2015. godine.<\/p>\n

U 2021. ostvareno je 12,8 mil. dolazaka (za 82,5% vi\u0161e) i 70,2 mil. no\u0107enja \u0161to je za 72,1% vi\u0161e nego 2020. Strani turisti ostvarili su 10,6 mil. no\u0107enja (+ 91,9%) i 62,8 mil. no\u0107enja (za 77,6% vi\u0161e). Od toga, najvi\u0161e turista dolazi iz Njema\u010dke, Poljske, Slovenije, Austrije \u010ce\u0161ke, Ma\u0111arske i Slova\u010dke. Najposje\u0107eniji gradovi su bili u Istarskoj \u017eupaniji – Rovinj, Pore\u010d, Umag, Funtana, Medulin i Pula. Zatim slijedi Dubrovnik, Split, Zadar i Grad Zagreb.<\/p>\n

Tablica 1. Dolasci i no\u0107enja stranih turista prema dr\u017eavi prebivali\u0161ta<\/strong><\/p>\n

[fusion_table fusion_table_type=”2″ fusion_table_rows=”” fusion_table_columns=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
ZEMLJA<\/th>\n<\/th>\nDOLASCI<\/th>\n<\/th>\n<\/th>\nNO\u0106ENJA<\/th>\n<\/th>\n2021.<\/th>\n<\/th>\n<\/tr>\n<\/thead>\n
<\/td>\n2020.<\/td>\n2021.<\/td>\nINDEKSI 2021.\/2020.<\/td>\n2020.<\/td>\n2021.<\/td>\nINDEKSI 2021.\/2020.<\/td>\nSTRUKTURA NO\u0106ENJA (%)<\/td>\nPROSJE\u010cAN BROJ NO\u0106ENJA PO DOLASKU<\/td>\n<\/tr>\n
Strane zemlje \u2013 ukupno<\/td>\n5 545 279<\/td>\n10 640 809<\/td>\n191,9<\/td>\n35 379 064<\/td>\n62 847 827<\/td>\n177,6<\/td>\n100,0<\/td>\n5,9<\/td>\n<\/tr>\n
Njema\u010dka<\/td>\n1 480 454<\/td>\n2 737 013<\/td>\n184,9<\/td>\n11 739 390<\/td>\n19 931 221<\/td>\n169,8<\/td>\n31,7<\/td>\n7,3<\/td>\n<\/tr>\n
Poljska<\/td>\n642 927<\/td>\n957 439<\/td>\n148,9<\/td>\n4 353 828<\/td>\n6 287 267<\/td>\n144,4<\/td>\n10,0<\/td>\n6,6<\/td>\n<\/tr>\n
Slovenija<\/td>\n769 264<\/td>\n994 990<\/td>\n129,3<\/td>\n4 727 223<\/td>\n6 127 362<\/td>\n129,6<\/td>\n9,7<\/td>\n6,2<\/td>\n<\/tr>\n
Austrija<\/td>\n355 457<\/td>\n1 025 521<\/td>\n288,5<\/td>\n2 097 557<\/td>\n5 682 370<\/td>\n270,9<\/td>\n9,0<\/td>\n5,5<\/td>\n<\/tr>\n
\u010ce\u0161ka<\/td>\n481 458<\/td>\n720 913<\/td>\n149,7<\/td>\n3 212 204<\/td>\n4 783 597<\/td>\n148,9<\/td>\n7,6<\/td>\n6,6<\/td>\n<\/tr>\n
Ma\u0111arska<\/td>\n211 620<\/td>\n431 257<\/td>\n203,8<\/td>\n1 167 009<\/td>\n2 286 255<\/td>\n195,9<\/td>\n3,6<\/td>\n5,3<\/td>\n<\/tr>\n
Slova\u010dka<\/td>\n145 310<\/td>\n327 294<\/td>\n225,2<\/td>\n970 540<\/td>\n2 189 144<\/td>\n225,6<\/td>\n3,5<\/td>\n6,7<\/td>\n<\/tr>\n
Nizozemska<\/td>\n85 270<\/td>\n373 600<\/td>\n438,1<\/td>\n563 923<\/td>\n2 153 507<\/td>\n381,9<\/td>\n3,4<\/td>\n5,8<\/td>\n<\/tr>\n
Italija<\/td>\n228 458<\/td>\n417 253<\/td>\n182,6<\/td>\n1 231 506<\/td>\n1 996 481<\/td>\n162,1<\/td>\n3,2<\/td>\n4,8<\/td>\n<\/tr>\n
Francuska<\/td>\n137 823<\/td>\n375 905<\/td>\n272,7<\/td>\n527 671<\/td>\n1 304 091<\/td>\n247,1<\/td>\n2,1<\/td>\n3,5<\/td>\n<\/tr>\n
BiH<\/td>\n116 360<\/td>\n256 949<\/td>\n220,8<\/td>\n542 414<\/td>\n1 245 749<\/td>\n229,7<\/td>\n2,0<\/td>\n4,8<\/td>\n<\/tr>\n
UK<\/td>\n118 514<\/td>\n221 471<\/td>\n186,9<\/td>\n595 914<\/td>\n1 096 876<\/td>\n184,1<\/td>\n1,8<\/td>\n5,0<\/td>\n<\/tr>\n
\u0160vicarska<\/td>\n90 593<\/td>\n193 789<\/td>\n213,9<\/td>\n486 431<\/td>\n884 657<\/td>\n181,9<\/td>\n1,4<\/td>\n4,6<\/td>\n<\/tr>\n
SAD<\/td>\n51 767<\/td>\n263 690<\/td>\n509,4<\/td>\n247 808<\/td>\n815 033<\/td>\n328,9<\/td>\n1,3<\/td>\n3,1<\/td>\n<\/tr>\n
Ukrajina<\/td>\n73 621<\/td>\n138 271<\/td>\n187,8<\/td>\n453 023<\/td>\n783 573<\/td>\n173,0<\/td>\n1,2<\/td>\n5,7<\/td>\n<\/tr>\n
Rusija<\/td>\n22 774<\/td>\n132 509<\/td>\n581,8<\/td>\n128 764<\/td>\n673 681<\/td>\n523,2<\/td>\n1,1<\/td>\n5,1<\/td>\n<\/tr>\n
Srbija<\/td>\n67 264<\/td>\n124 680<\/td>\n185,4<\/td>\n367 443<\/td>\n660 425<\/td>\n179,7<\/td>\n1,1<\/td>\n5,3<\/td>\n<\/tr>\n
Danska<\/td>\n33 891<\/td>\n82 798<\/td>\n244,3<\/td>\n207 618<\/td>\n517 159<\/td>\n249,1<\/td>\n0,8<\/td>\n5,3<\/td>\n<\/tr>\n
\u0160vedska<\/td>\n37 394<\/td>\n84 868<\/td>\n227,0<\/td>\n184 281<\/td>\n464 447<\/td>\n231,4<\/td>\n0,7<\/td>\n6,2<\/td>\n<\/tr>\n
Irska<\/td>\n7 735<\/td>\n25 524<\/td>\n330,0<\/td>\n36 484<\/td>\n111 068<\/td>\n304,4<\/td>\n0,2<\/td>\n4,4<\/td>\n<\/tr>\n
Norve\u0161ka<\/td>\n3 565<\/td>\n21 455<\/td>\n601,8<\/td>\n17 715<\/td>\n112 916<\/td>\n637,4<\/td>\n0,2<\/td>\n5,3<\/td>\n<\/tr>\n
Japan<\/td>\n7 360<\/td>\n4 770<\/td>\n64,8<\/td>\n15 11<\/td>\n14 451<\/td>\n95,6<\/td>\n0,1<\/td>\n3,0<\/td>\n<\/tr>\n
Kontinentalna Kina<\/td>\n9 280<\/td>\n10 326<\/td>\n111,3<\/td>\n26 068<\/td>\n29 672<\/td>\n113,8<\/td>\n0,1<\/td>\n2,9<\/td>\n<\/tr>\n
Koreja, Republika<\/td>\n23 396<\/td>\n5 817<\/td>\n24,9<\/td>\n33 252<\/td>\n16 556<\/td>\n49,8<\/td>\n0,1<\/td>\n2,8<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/fusion_table]<\/p>\n

Izvor: DZS<\/em><\/p>\n

Iz tablice 1. mo\u017eemo zaklju\u010diti kako je pandemija u 2020. utjecaja na velik pad broja dolazaka i no\u0107enja stranih turista. Najve\u0107i pad imale su UK (-86,2%), SAD (-84,2%), Nizozemska (-80,4%), Italija (-76,0%), BiH (-70,4%), Austrija (-70,3%), Slova\u010dka (-65,6%), Ma\u0111arska (-65,6%) i \u0160vicarska (-56,5%). U 2020.\u00a0 najvi\u0161e turisti\u010dkih no\u0107enja ostvareno je u Rovinju (1,75 mil. no\u0107enja, manje za 54,5% nego u 2019.), zatim Pore\u010du (1,2 mil. no\u0107enja, manje za 81,0%), Crikvenici (971,1 tisu\u0107u no\u0107enja, manje za 46,8%), Zadru (823,0 tisu\u0107a no\u0107enja, manje za 59,3%), Splitu (811,9 tisu\u0107a no\u0107enja, manje za 70,3%), Gradu Zagrebu (780,0 tisu\u0107a no\u0107enja, manje za 70,4%) i Dubrovniku (776,0 tisu\u0107a no\u0107enja, manje za 81,9%), nego u 2019. godini. Dakle, mo\u017eemo zaklju\u010diti kako je utjecaj pandemije uveliko utjecao na pad dolazaka i no\u0107enja stranih turista.<\/p>\n

2020. je daleko optimisti\u010dnija. Promatramo li tablicu 1. mo\u017eemo zaklju\u010diti kako najvi\u0161e turista dolazi i no\u0107i iz Njema\u010dke, Poljske i Slovenije \u2013 \u010dak njih polovica (51,4%). Isto tako, mo\u017eemo vidjeti da sedam zemalja u 2021. (od Njema\u010dke do Slova\u010dke), izravno odre\u0111uje ukupan broj no\u0107enja stranih turista. Na njih otpada 75,1% no\u0107enja i 71,0% dolazaka stranih turista, dok sve preostale zemlje sudjeluju sa 24,9% no\u0107enja i 29,0% dolazaka. Promatramo li u odnosu na 2020., broj dolazaka turista iz stranih zemalja pove\u0107an je za 91,9%, odnosno no\u0107enja za 77,6%. Dr\u017eave koje su najvi\u0161e doprinijele pove\u0107anju no\u0107enja su Njema\u010dka (+84,9%), zatim Poljska (+48,9%) pa Slovenija (+29,3%) i Austrija (+188,5%).<\/p>\n

Iako mo\u017eemo re\u0107i da je turisti\u010dki sektor u Hrvatskoj tijekom pandemije pretrpio nerazmjerne \u0161tete u odnosu na ve\u0107inu drugih gospodarskih djelatnosti, dostupni pokazatelji upu\u0107uju na to da se munjevitom brzinom dolazak stranih turista pove\u0107ava. U prilog ide i \u010dinjenica da smo blizu glavnih emitivnih tr\u017ei\u0161ta, a u strukturi dolazaka stranih gostiju u Hrvatsku dominira cestovni prijevoz, dok je zra\u010dni prijevoz znatno manje zastupljen, za razliku od konkurenata (Gr\u010dka, Cipar, Portugal uvelike ovise o zra\u010dnom prijevozu). Cestovna povezanost pokazala se kao velika prednost u pandemijskom dobu jer su u zra\u010dnom prijevozu zabilje\u017eeni znatno ve\u0107i minusi nego u cestovnome.<\/p>\n

Kakva \u0107e onda ovo biti turisti\u010dka godina za Hrvatsku? Uzimaju\u0107i sve prethodno navedeno u obzir, s velikom dozom vjerojatnosti mo\u017eemo re\u0107i kako bi trebala biti poprili\u010dno dobra. Svoje \u0161pekulacije mo\u0107i \u0107emo potvrditi ili opovrgnuti tek nakon sezone. Stoga, pu\u0161tamo \u0161pekulacije analiti\u010darima, a mi odlazimo istra\u017eiti koja \u0107e nam biti sljede\u0107a destinacija za ljetni godi\u0161nji odmor.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Iza nas je jo\u0161 jedna godina godina pandemije, a kako globalno, tako i u Hrvatskoj, turisti\u010dki sektor se po\u010dinje oporavljati.<\/p>\n","protected":false},"author":1,"featured_media":2817,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,1],"tags":[],"yoast_head":"\nHrvatski turizam u doba pandemije - osvrt na 2020. i 2021. godinu - Confida<\/title>\n<meta name=\"description\" content=\"Iza nas je jo\u0161 jedna godina godina pandemije, a kako globalno, tako i u Hrvatskoj, turisti\u010dki sektor se po\u010dinje oporavljati.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/confida.simulus.hr\/hr\/hrvatski-turizam-u-doba-pandemije\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hrvatski turizam u doba pandemije - 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